Equestrian Mums Club Announces Partnership with SealStop to Champion Practical Sustainability in the Horse World
[London, England - 31.03.26] - The Equestrian Mums Club (EMC) - the growing global community supporting women navigating horses alongside motherhood - has announced today an official brand partnership with innovative equestrian business, SealStop.
Led by founder, Katie Allen-Clarke, since October 2023; EMC has grown to become a trusted space for honest, experience-led content - connecting equestrians through storytelling, practical advice and shared realities of horse ownership alongside family life.
SealStop, founded by Isabelle & Jason Richardson, is a simple but effective solution designed to reduce water waste in everyday equestrian environments - from filling buckets to washing horses. The product addresses a common but often overlooked issue across yards - flooding!
The partnership marks a milestone moment for Equestrian Mums Club as it begins to work more closely with brands that align with its values of usefulness, authenticity and lived experience, and who value community-based marketing as part of their brand activity.
Through the collaboration, SealStop will work with EMC across a range of content and community initiatives, including:
A feature podcast episode exploring Sealstop’s origin story, sustainable yard practices and real-life equestrian challenges
A “Field Tested” product review - led by the EMC community
Educational content focused on water-saving and smarter yard management
An exclusive offer available to EMC members, via a gated community area
Katie Allen-Clarke, Founder of the Equestrian Mums Club, said:
“This partnership feels like such a natural fit. EMC exists to support real equestrian lives - and SealStop is exactly the kind of product that comes from truly understanding those everyday challenges.
What Belle and Jason have created is simple, practical and genuinely useful - and that’s exactly what our community values.”
Isabelle Richardson, Founder of SealStop, added:
“I’m incredibly proud to be partnering with the Equestrian Mums Club. What Katie is building is something the equestrian world really needs - honest, supportive and rooted in real experience.
If we can help even a small number of horse owners reduce water waste through this partnership, that’s a huge win.”
The collaboration will launch with a podcast episode featuring Isabelle Richardson, alongside ongoing content designed to support equestrian parents in making more sustainable, manageable choices in their day-to-day horse care.
Find out more about the innovative SealStop by visiting their website at https://sealstop.co.uk/.
ENDS
MEDIA CONTACTS
Katie Allen-Clarke, Founder & CEO, Equestrian Mums Club
Website: www.equestrianmumsclub.co.uk
Isabelle Richardson, Founder, SealStop
Email: info@sealstop.co.uk
Website: www.sealstop.co.uk